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Brightening Serum

A lightweight brightening serum designed to boost radiance and hydration for dull-looking skin. Helps improve the appearance of uneven tone while supporting a healthy skin glow.
50ml / 1.69fl.oz
$37.00

Highlights

Without Sulfates SLS & SLES
Cruelty Free
Good for Dark spots
Good for Uneven Skin
Vegan
Revitalizes the Skin
Which skin type is it good for?
  • Normal
  • Dry
  • Combination
  • Oily
  • Sensitive

A clinical brightening serum that suppresses melanin production and strengthens the skin barrier for a visibly luminous, clear complexion.

DETAILS
Core Benefit Keywords: Brightening Serum / Radiance Boost / Even-Looking Skin Tone / Glow Care / Clean Beauty
Skincare Concerns: Dark spots, hyperpigmentation, dullness, uneven texture, and loss of elasticity.
Formulation: A fast-absorbing, milky-colored liquid with a soft texture that provides deep hydration without any stickiness or heaviness.
Ingredient Callouts: Free of parabens, sulfates (SLS & SLES), formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.
Contains less than one percent of synthetic fragrance.
This product is vegan and gluten-free
What else you need to know: Our product embodies the principles of Natural Clean Beauty through a formulation rich in naturally derived ingredients and free from substances of potential concern. By emphasizing skin safety, scientific rigor, and formulation transparency, it delivers a refined and trustworthy skincare experience.
Slogan: Light up your skin’s natural glow

Why You’ll Love It (Marketing Phrases)
Lightweight texture that absorbs effortlessly
Comfortable even on sensitive skin
Leaves skin glowing without heaviness
Perfect for daily brightening routines
Clean, gentle, and effective skincare
HashTags: #FINIBrighteningSerum #RadianceCare #GlowSkincare
#CleanBeautyRoutine #EvenSkinTone #HydratingSerum
#VeganSkincare #SensitiveSkinFriendly
FINI™ Brightening Serum delivers daily radiance care for skin that looks tired or uneven. Formulated with botanical extracts and brightening-support ingredients to enhance skin clarity appearance. Helps hydrate and smooth skin texture while promoting a luminous complexion. Absorbs quickly with a comfortable, non-sticky finish. Ideal for daily use to maintain fresh, healthy-looking skin.

Key Ingredients

Niacinamide
Niacinamide

Reduces the look of discoloration and uneven skin tone.

Hyaluronic Acid
Hyaluronic Acid

Increases skin moisture and reduces wrinkle.

Licorice Root
Licorice Root

Supports a healthy-looking complexion.

Calendula Extract
Calendula Extract

Protects and conditions the skin.

Full List of Ingredients

Water, Glycerin, Butylene Glycol, Butylene Glycol Dicaprylate/dicaprate, Dimethicone, Hydrogenated Polydecene, Cetyl Alcohol, Niacinamide, Peg-20 Methyl Glucose Sesquistearate, Trehalose, Polysorbate 60, Propanediol, Fragrance, Methyl Glucose Sesquistearate, Sorbitan Oleate, Caprylyl Glycol, Arbutin, Carbomer, Glycyrrhiza Glabra (Licorice) Root Extract, Paeonia Albiflora Flower Extract, Salicylic Acid, Squalane, Tromethamine, Glycolic Acid, Xanthan Gum, Ethylhexylglycerin, Sodium Hyaluronate, Lactic Acid, Beta-glucan, Limonene, Alphaisomethyl Ionone, Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Citral, Citronellol, Hydroxycitronellal

After cleansing, apply as the first step in skincare routine.

Research Results

In a consumer testing panel of 25 testers, after 10 weeks: 

  • 90% noticed skin appeared more radiant.
  • 85% noticed skin visibly reduced in hyper-pigmentation.
  • 90% noticed skin was more radiant and evenly toned.
  • 97% noticed their skin discoloration appears corrected.
  • 90% noticed their skin looks more resilient, smoother, and brighter.
Before
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After
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